Printmaster platinum 18 labels
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Marketing played a key role in raising the popularity of Torii’s whisky products in Japan. Torii took the Kotobukiya Company to new heights, launching a few other types of whisky. Taketsuru left the Kotobukiya Company after a decade, establishing the Nikka Whisky brand. It was the first ever whisky distilled, matured and bottled in Japan. Torii employed Taketsuru at the Kotobukiya Company to help him build the Yamazaki Distillery in 1923.ĭistillation at Yamazaki began in 1924, and five years later, the Suntory Shirofuda (White Label) was launched. He sought the help of Masataka Taketsuru, a Japanese chemist with experience of whisky distillation. Torii chose the name Kotobukiya Company for his company, and wished to establish a whisky distillery in Japan.
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This led to him creating his own brand of fortified wine, the Akadama Port Wine. His store was located in Osaka, Japan and garnered much prosperity for Torii. Suntory founder Shinjiro Torii began the company in 1899 as a small store dealing in wines and other alcoholic beverages. Yamazaki Distillery was the first ever whisky distillery established in Japan, and holds a special place in the Japanese whisky industry. The 18 Year Old is a part of the Yamazaki core range from Suntory, which includes three other expressions – a no-age-statement single malt, a 12 Year Old and the 25 Year Old. It was first released in 1992, and has been one of the best releases from the Osaka based Yamazaki Distillery. The Yamazaki 18 Year Old Single Malt is a Japanese whisky from Suntory, the largest alcoholic beverage makers of Japan. Yamazaki 18 Year Old Japanese Single Malt Whisky Silver Outstanding at the International Wine and Spirits Competition in the Scotch Whisky – Deluxe Blend category in 2013. Third Place finish at the International Whisky Competition in the Best Blended Scotch (18 Years) category in 2015 Gold at The Scotch Whisky Masters in the Blended: Super Premium category in 2015. The Johnnie Walker 18-Year-Old has won several awards over the years including Johnnie Walker 18-Year-Old sticks to the standard alcohol percentage for Scotch whiskies, and carries a strength of 40% ABV.
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The brand claims it was inspired by the family tradition that began with John Walker and his Son’s practice of gifting ‘private blends’ to close friends and family. The Johnnie Walker 18-Year-Old was created by Master Blender Jim Beveridge, and is an exceptional blend of nearly 18 rare and exclusive whiskies from regions all over Scotland.īeveridge further states the source whiskies belong to the Speyside, Highlands and even the Island of Islay from distilleries such as Cardhu, Glen Elgin, Auchroisk and Blair Ethol among others. It is the oldest expression in the Johnnie Walker core range, and is part of the super-premium category, and competes with another iconic blended Scotch whisky, the Chivas Regal 18 in the ’18 Years and Older’ category. The Johnnie Walker 18 Year Old, also known as the Platinum Label earlier, was introduced in 2011 and is placed in the segment between the Johnnie Walker Blue Label, and the Johnnie Walker Gold Label Reserve. Over the years, Johnnie Walker added more and more whiskies to their inventory even as they discontinued the White Label during World War II. They were responsible for creating the first range of three proprietary Johnnie Walker blends which were rebranded as the White Label, Red Label and the Black Label in 1909. John Walker passed away in 1857, handing over the reins and the future of the Johnnie Walker brand to his son, Alexander ‘Alec’ Walker and Alexander Walker II. Observing the highly lucrative whisky business, John Walker began blending whiskies for his wealthy clientele, although the blending of malt whiskies with grain whiskies was prohibited by law until 1860. The earliest foundations of the Johnnie Walker brand were laid in 1820 by founder John Walker, when he devoted his entire inheritance to opening a grocery store in Kilmarnock, Ayrshire, Scotland. It was the handiwork of Johnnie Walker Master Blender, Jim Beveridge, and is marketed as a luxury whisky, packaged in the iconic Johnnie Walker ‘square bottle’ with gold accents. It is a blend of fine single malt and grain whiskies with an age-statement of 18 years, making it the oldest Johnnie Walker expression in their core range. The Johnnie Walker 18-Year-Old was earlier known as the Platinum Label, before the same blend was renamed the 18-Year-Old in 2017.